I’m Neal Woodson and I help managers learn to lead and their team members to have more positive and effective interactions with those they serve with the ultimate goal of building better workplaces and better customer spaces that lead to better life for everyone.

Although unaware at the time, the journey toward this goal started when I was 15 and got my first job. Over the many years since that auspicious beginning, I’ve experienced over and over the impact of good and bad management on employees, and, by extension, customers. I’ve seen the trickle-down effect, both positive and negative, of good and bad behaviors and meaningful and not-so-meaningful priorities on teams, departments, and entire organizations and it has taught me a lot about what works and what doesn’t.

I’ve worked in restaurant, retail, and hospitality spaces in both line-level and management roles as well as teaching at the high school and college levels and leading corporate training and development. Through it all, it has become increasingly apparent to me, yet poorly understood by so many, that business’s fundamental purpose is service and that leadership is most effective when it is about service, in fact, I’ve found that perhaps the point of life in general is largely about service. Thus I’ve made it my personal mission to spread this message, and in the process, to help make the employee and customer experience more humane.

One challenge I’ve seen though is that so many efforts to influence higher employee engagement and better customer experiences are focused on training the how, but key to my mission, in contrast, is first teaching people about the why of business, service, and then inspiring them to bring that to life. Passionately focused — as well as defiantly outspoken — on human-centered business and personal success, I write, speak, coach, and teach to help change the future of work for the better for all stakeholders.

However, if you think I have a limited, one-track mind, fear not, I do do other things. I’m a leadership and customer service and experience expert, writer, coach, and teacher, yes, but I am also a husband, father, son, brother, and friend. Moreover, I play golf, uninspiring though it may be, and enjoy travel, good food and drink, watching various sports, experiencing art, music, dance, theater, and movies, and volunteering in service of our local homeless community.

If you are interested in any of the thinking here, please leave a comment on my blog (and subscribe if you haven’t already). You can also follow me on Twitter and LinkedIn where I post frequently. I’d love to hear from you and have you join the movement. If I can be of service, let me know. Cheers!