The next time you go to the movies, stick around and watch the credits at the end. Think about how many people it takes to make a movie.  Literally hundreds of people are needed, in fact, a study of the 100 top-grossing films of each year between 1994 and 2013 found that there was an … Continue reading Credit

Is Inconsistency Hurting Your Message?

I was just watching the news on TV and a commercial came on marketing a window installation company.  Now this is nothing new or spectacular but I did find some things that were worth noting. The ad in question went to great lengths to point out how the company was different from competitors.  There were … Continue reading Is Inconsistency Hurting Your Message?