Call Me Ishmael

“Call me Ishmael.”  “It was the best of times; it was the worst of times...”  These are two of the greatest opening lines in literature, but my personal favorite opening line is this one, “It’s not about you.”  This is the opening line from the book A Purpose Driven Life by Rich Warren.  I like … Continue reading Call Me Ishmael

A Service Strategy for Our Time

It would seem many brands have put all of their service strategy eggs into what very well may be the wrong baskets of trying to delight and ‘wow’ customers.  Now, I am not saying I think delighting customers isn’t important, but I think centering your strategy on doing it all of time may be a … Continue reading A Service Strategy for Our Time