Creating Safety is Better Business

So many ads these days talk about how much companies care about us, how the airline or rental car company or hotel cares.  Here’s the problem, a company can’t care; only people can care.  If the company really cares, they need people who care, and the way to get people to care is to care … Continue reading Creating Safety is Better Business

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It’s All Service

As I say all of the time, service is not a department nor is it something to be relegated to a call center.  In the book ReWork by Jason Fried and David Hansson, the authors talk about marketing as the sum of virtually everything you do.  They actually make a list of things and how … Continue reading It’s All Service