Do you remember that song “Signs, signs, everywhere signs?” It got me to thinking about signs and how they communicate. I am often surprised that we don’t have more traffic accidents than we do. Think about how many times you have been confused by how traffic signs communicate information. There are so many assumptions that get made. Have you ever been confronted with signs that you simply can’t decipher? Consider this sign in Boston:
What does it mean? I don’t know and I feel certain someone from a foreign land would never know. I can only think it results in either accidents or long, arduous journeys resulting in arguments or getting lost or both.
What does this have to do with business? Well, how many unclear messages are being communicated to your customers? How much small print or misleading language is present in your paperwork or signage? How much of your communication makes the assumption that people know what you mean?
The simple message here is to make things as easy as possible for your customers. No more misleading language, no more questionable messaging, just clear and most of all easy. Make is so easy to do business with you that a 6 year old could do it and you are on your way to better service delivery and more loyal customers.
QUESTION: What language, messaging or communications does your business need to clear up to make it easier to do business with you?